Enquire CRM vs. Sherpa CRM: Which One Actually Fits Your Assisted Living Community?
Both track the same inquiry-to-move-in pipeline for the identical 10-200 employee band, at nearly the same price. The real difference shows up only once you check whether either one actually talks to your family-engagement platform.
Enquire and Sherpa serve the identical size band — the real gap is what each one connects to
Both platforms are built for the exact same 10-200 employee band.
Enquire CRM and Sherpa CRM aren't really competing on team size — both are built for the identical 10-to-200-employee community, and the sticker prices sit only $50/mo apart. If that were the whole comparison, this would be a coin flip. It isn't, because only one of the two natively syncs with CareMerge, the family-engagement platform most communities running a sales CRM also run, and that integration gap moves more real cost than the $50/mo headline ever will.
Monthly price comparison
Enquire CRM: $450/mo — the one that talks to your family portal
Enquire tracks inquiries, tour scheduling, and move-in pipeline across referral sources, same as Sherpa. What it does that Sherpa doesn't: it connects directly to CareMerge, so a tour booked or a move-in confirmed in the CRM can flow into the family-facing engagement platform without a sales counselor re-keying it. For a community where families expect to see move-in status and activity updates without calling the front desk, that's not a convenience feature — it's the thing that keeps the sales pipeline and the family relationship from living in two disconnected systems.
Sherpa CRM: $400/mo — same pipeline job, narrower integration reach
Sherpa covers census tracking, occupancy pipeline, and referral-source ROI reporting at a real $50/mo discount, and connects to PointClickCare and Google Workspace just like Enquire does. What it doesn't connect to is CareMerge. If your community runs CareMerge for family engagement — which most communities this size do, given how directly it feeds referrals — that gap means someone on the sales team is manually re-entering tour and move-in data into the family portal, or the community skips syncing it altogether and families get updates later than they should.
Feature and integration comparison
| Feature | Enquire CRM | Sherpa CRM |
|---|---|---|
| Inquiry & tour tracking | ||
| Move-in pipeline | ||
| Referral source ROI reporting | ||
| PointClickCare sync | ||
| CareMerge sync | ||
| Monthly cost | $450 | $400 |
The Enquire-vs-Sherpa decision weighs a $50/mo gap against a real integration gap, not raw feature count.
If your community runs CareMerge and picks Sherpa, price out the sales-counselor hours spent manually copying tour and move-in updates into the family portal each week before banking the $50/mo savings — for a busy pipeline, the labor cost alone can erase it.
The actual decision rule
Questions to ask before picking a senior living CRM
- Do you already run, or plan to run, CareMerge for family engagement?
- How many active referral-source partners (hospitals, hospice, home health, other communities) does your sales counselor track monthly?
- Would losing automatic family-portal sync cost more staff hours per week than the $50/mo you'd save on Sherpa?
- Is your sales team currently duplicating data entry between any two systems today?
- If you're mid-acquisition or just changed sales leadership, is a second CRM from the old system still quietly running?
Running CareMerge: Enquire's native sync is worth the $50/mo premium almost every time. Not running CareMerge and cost-sensitive: Sherpa covers the identical pipeline job for less. Large, multi-referral-source operation: Enquire's reporting depth tends to win regardless.
One thing worth naming directly: a lot of "best senior living CRM" content online is written by, or paid by, the vendor with the bigger affiliate budget — which tends to be the pricier platform. That's exactly the incentive our engine is built to be blind to; it ranks purely on your integration and team-size fit, not on which vendor pays the biggest bounty.
Run the free audit with your real headcount and current spend to see which one — plus whether CareMerge and Podium actually fit — for your community.
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- Software Integration Guide for Assisted Living Communities