StackMatch

Best Screen Recording Software: Loom vs. Vidyard vs. ScreenPal

Loom is the async communication leader. Vidyard is the sales and marketing video specialist. ScreenPal is the lightweight, budget-friendly choice. Here's how to pick based on your video strategy.

By The StackMatch Research Team

Loom, Vidyard, and ScreenPal pricing scales with video volume — choose based on distribution strategy, not just recording quality

$12-15Loom /user/mo
$19-125Vidyard /mo
$3-8ScreenPal /mo

All three serve the same category. The wrong pick means buying sales analytics for internal team updates — or discovering your budget tool can't handle branded distribution.

Screen recording software is the most rapidly adopted category in communication technology because it replaces meetings, documentation, and training with async video that people actually watch. The right platform must handle not just recording but also editing, distribution, analytics, and integration with your existing workflows. Loom, Vidyard, and ScreenPal are the three dominant platforms, but they serve different video strategies, audience types, and budget levels.

Monthly cost comparison

Monthly pricing for Loom, Vidyard, and ScreenPal — Vidyard's per-team pricing reflects its enterprise sales focus.

Loom: ~$12-15/user/mo — the async communication leader

Loom is in virtually every screen recording vertical we curate at roughly $12-15 per user per month. It's the right choice when async video is your primary internal communication method: quick updates, feedback, demonstrations, and training that replaces meetings and long emails. The distribution is genuinely seamless: share via link, embed in Slack, add to documentation, or download for offline use. The viewer analytics are also genuinely useful: see who watched, how much they watched, and where they dropped off. The trade-off is external distribution: Loom's branding, embedding, and marketing features are lighter than Vidyard's. Loom is the wrong choice when your primary use case is customer-facing sales videos or marketing content.

Loom is the best choice for teams that use async video as their primary internal communication method — quick updates, feedback, and training that replaces meetings and emails.

Vidyard: ~$19-125/mo — the sales and marketing video specialist

Vidyard is priced at roughly $19-125 per month and is the right choice when video is a revenue-generating activity: personalized sales outreach, product demonstrations, marketing campaigns, and customer onboarding. Vidyard's differentiator is business features: custom branding, CRM integration (Salesforce, HubSpot), video CTAs, lead capture forms, and detailed analytics that tie video engagement to pipeline impact. The sales personalization is also genuinely powerful: record one video, customize the thumbnail with the prospect's name, and track opens and views in your CRM. The trade-off is internal communication: Vidyard's quick recording and casual sharing are clunkier than Loom's. Vidyard is the wrong choice when your primary need is fast, casual internal communication rather than professional external distribution.

For teams that only record internal updates and training, paying $12-15/user/mo for Loom means spending on distribution and analytics features that casual internal recordings rarely need — evaluate whether ScreenPal's simplicity is sufficient.

ScreenPal: ~$3-8/mo — the lightweight, budget-friendly choice

ScreenPal is priced at roughly $3-8 per month and is the right choice for individuals and small teams that need capable screen recording without the collaboration and analytics overhead of enterprise platforms. ScreenPal's differentiator is value: solid recording, basic editing, and simple hosting at a fraction of the cost. The editing tools are genuinely useful: trim, add captions, insert images, and annotate recordings without exporting to another tool. The trade-off is distribution and analytics: no team workspaces, no viewer engagement tracking, and minimal integrations. ScreenPal is the wrong choice for teams that need shared libraries, viewer analytics, or CRM integration.

Feature comparison

FeatureLoomVidyardScreenPal
Starting price$12-15/user/mo$19-125/mo$3-8/mo
Internal communication
CRM integration
Custom branding
Viewer analytics
Built-in editing
Best for use caseInternal commsSales & marketingBudget recording

The right screen recording platform depends on your video distribution strategy — internal communication, sales marketing, or budget-conscious recording each demand different tools.

Screen recording pricing ranges from $3-125/mo — the right choice depends on whether you need CRM integration, viewer analytics, or just basic recording with editing.

The actual decision rule

  • Async internal communication, team updates, feedback: Loom is the collaboration leader.
  • Sales videos, marketing content, lead generation: Vidyard is the business specialist.
  • Budget-conscious, basic recording and editing: ScreenPal is the lightweight choice.
  • Occasional screen recording: built-in OS tools or free tiers may be sufficient.

Run the free audit to see which screen recording platform fits your video strategy, team size, and distribution needs — and whether your current video tools are creating communication friction.

Run your own audit
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