Mailchimp vs. EZ Texting: Which One Actually Fits Your Pet Boarding Facility?
Team size doesn't separate these two — both are built for the same 1-to-25-employee kennel. What actually separates them is whether your client list updates itself or someone has to export it.
Mailchimp connects directly to your kennel-booking system; EZ Texting doesn't
Pricing and integration data from the StackMatch pet boarding dataset.
Fifteen dollars a month separates Mailchimp and EZ Texting, and both are built for the identical 1-to-25-employee kennel — so if you're choosing between them on price or team size alone, you're deciding on the two factors that matter least here. The factor that actually matters: Mailchimp lists a direct integration with Gingr; EZ Texting doesn't connect to any kennel-management platform in the current data, only to Google Workspace. That gap decides how much manual list-building your front desk does every week, not which tool sends a nicer-looking message.
Monthly cost
Mailchimp: $65/mo — the one tool that syncs with your booking system
Mailchimp runs the holiday-boarding reminder emails, daycare package promotions, and referral offers, and because it connects directly to Gingr, a client's contact info and booking history can feed straight into a segmented list — new bookings get a pre-arrival vaccination reminder, repeat boarders get a loyalty offer, without the front desk exporting a spreadsheet. The $65/mo also buys email specifically, which is the better channel for the longer-form, photo-heavy content — think holiday-boarding calendars or package pricing — that a text message can't really carry.
EZ Texting: $50/mo — cheaper, but the client list is on you
EZ Texting is a genuinely capable bulk-SMS and reservation-reminder tool at a real $15/mo discount, and for a kennel that only sends the occasional "your dog's stay starts tomorrow" text, that's a fine trade. The catch is integration: it connects to Google Workspace only, with no listed connection to Gingr, PetExec, or any other kennel platform in this dataset. That means every campaign starts with someone exporting a current client list from the booking system and importing it here — and a list that's a month stale during holiday-boarding season, when new bookings come in daily, misses exactly the clients you'd most want a reminder to reach.
Feature comparison
| Feature | Mailchimp | EZ Texting |
|---|---|---|
| Monthly cost | $65 | $50 |
| Employee range | 1-25 | 1-25 |
| Email campaigns | ||
| SMS/text messaging | ||
| Direct kennel-booking integration | ||
| Automated list segmentation |
The $15/mo sticker-price gap says less than the integration column does.
Running both because "we need email and texting" is a common and avoidable overlap — Mailchimp already sends SMS, so the more common mistake is paying $115/mo combined for two tools when Mailchimp alone covers both channels, plus the booking sync EZ Texting doesn't have.
The actual decision rule
The right pick tracks how much of your marketing runs on autopilot, not how many employees you have.
- If you only send a handful of manual reminder blasts a month and don't mind exporting a list occasionally: EZ Texting's $15/mo discount is real savings for genuinely light use.
- If your front desk is already stretched during the holiday-boarding rush: Mailchimp's direct Gingr sync means new bookings get reminders automatically, without anyone remembering to re-export a list.
- If you're running referral or loyalty campaigns segmented by repeat-boarder status: that segmentation only works well with a live sync to your booking data, which only Mailchimp currently has.
The $15/mo gap is the smallest number in this decision. A booking-system integration that keeps your list current during your busiest season is worth more than the discount, unless your texting volume is genuinely minimal.
One thing worth naming directly: a lot of "best pet boarding facility software" content online is written by, or paid by, the vendor with the bigger affiliate budget. That's exactly the incentive our engine is built to be blind to; it ranks purely on fit for your stack, not on which vendor pays the biggest bounty.
Run the free audit with your real headcount and current spend to see which one — plus the rest of your stack — actually fits.