Mailchimp vs. EZ Texting: Which One Actually Fits Your Orthodontic Practice?
Unlike PatientPop and RevenueWell, these two really do split on team size — EZ Texting caps out at 25 employees, Mailchimp doesn't. Here's where that ceiling actually starts to bite.
Mailchimp scales to 50 employees; EZ Texting caps at 25 — the $15/mo gap isn't the real decision
Team size ranges pulled from current vendor data — one of the few pairs in this stack where size, not ecosystem, is the real tiebreaker.
A 15-person orthodontic practice sits comfortably inside both tools' range today, which is exactly why this comparison gets skipped. But Mailchimp and EZ Texting are the rare pair in this stack that actually splits on team size instead of ecosystem fit: EZ Texting's employee ceiling is 25, Mailchimp's is 50. A practice adding a second location or a third associate can outgrow EZ Texting mid-contract in a way it can't outgrow Mailchimp for another decade.
Monthly cost comparison
Mailchimp: $65/mo — the one that plugs into your marketing platform
Mailchimp's real value in an orthodontic stack isn't the $65/mo price — it's that it's the only email/SMS tool in this pillar that lists a native connection to either marketing platform, PatientPop or RevenueWell. That means a new-patient nurture sequence or an Invisalign promo can pull directly from whichever platform is already managing bookings, instead of a treatment coordinator manually exporting a patient list every month. The failure mode: buying Mailchimp and never connecting it to PatientPop or RevenueWell, which turns a $65/mo integration play into a $65/mo standalone email tool doing a $50/mo job.
EZ Texting: $50/mo — leaner, but it tops out at 25 employees
EZ Texting is a simpler, cheaper bulk-SMS and appointment-reminder tool, and for a practice under 25 employees running mostly SMS reminders rather than email nurture campaigns, the $15/mo saved is real money with no meaningful capability gap. What it doesn't do: connect to PatientPop or RevenueWell, or to anything besides Google Workspace. A practice that adds a second location and crosses 25 employees while still on EZ Texting isn't just missing a discount — it's on a tool that isn't priced or built for its current size at all.
EZ Texting is the leaner building block; Mailchimp is the one built to connect to the rest of the stack.
Feature and scale comparison
| Feature | Mailchimp | EZ Texting |
|---|---|---|
| Monthly cost | $65 | $50 |
| Employee ceiling | 50 | 25 |
| Native marketing-platform sync (PatientPop/RevenueWell) | ||
| Email campaigns | ||
| Bulk SMS / reminders | ||
| Reporting depth | Deep | Basic |
If your practice is approaching 25 employees or adding a second location, price out Mailchimp now — EZ Texting's ceiling means this isn't a "someday" decision, it's a scheduled one.
Check which side of an "integration" claim is real before you build a campaign workflow around it.
The actual decision rule
- Under 25 employees, running mostly SMS reminders with no marketing platform yet: EZ Texting is the cheaper, sufficient choice.
- Already running PatientPop or RevenueWell: Mailchimp's native sync makes the extra $15/mo worth it almost immediately, regardless of headcount.
- Approaching or above 25 employees: Mailchimp is the only one of the two actually priced and built for your size — this isn't optional past that point.
Team size is the real tiebreaker here, not ecosystem fit — EZ Texting is fine until 25 employees, but Mailchimp is the only one of the two that scales past it or plugs into PatientPop/RevenueWell.
One thing worth naming directly: a lot of "best orthodontic practice software" content online is written by, or paid by, the vendor with the bigger affiliate budget — which tends to be the more expensive platform. That's exactly the incentive our engine is built to be blind to; it ranks purely on your practice's fit, not on which vendor pays the biggest bounty.
Run the free audit with your real headcount and current spend to see which one — plus the rest of your stack — actually fits.