Triple Whale vs. Northbeam
Side-by-side on cost, team fit, integrations, and industry coverage. Ranked on fit, never on commission.
DTC ad spend, revenue, and attribution dashboard that unifies Meta/Google/TikTok ad performance with Shopify sales data.
A higher-end, data-warehouse-backed attribution platform offering multi-touch and incrementality modeling for brands that outgrow simpler blended-ROAS dashboards.
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Spec comparison
| Spec | Triple Whale | Northbeam |
|---|---|---|
| Monthly cost | $500/mo | $1,200/mo |
| Team size fit | 3-100 emp. | 5-150 emp. |
| Category | Ad Analytics & Attribution | Ad Analytics & Attribution |
| Integrations | 3 | 4 |
| Industries covered | 1 | 1 |
How they differ
Triple Whale is the lower-cost option at $500/mo versus $1,200/mo for Northbeam — a $700/mo difference. Northbeam appears in more curated industry stacks (1 vs. 1), meaning it fits a broader range of business types. Northbeam offers more integrations (4 vs. 3), which matters if your stack depends on tight connectivity. Triple Whale targets a narrower employee range (3–100) compared to Northbeam (5–150), making Triple Whale the more focused fit if your headcount is inside that band. Neither tool is universally "better." The right choice depends on whether your priority is lower monthly cost, broader industry fit, deeper integrations, or a headcount-specific match.
See the right fit for your business
Run the free audit with your actual headcount and spend to see which tool our blind engine recommends for your stack.
Run the free audit- Lower cost
- Triple Whale
- More integrations
- Northbeam
- Wider team-size fit
- Northbeam
Not a ranking — see "How they differ" below for the fit that matters for you.