Mailchimp vs. Klaviyo
Side-by-side on cost, team fit, integrations, and industry coverage. Ranked on fit, never on commission.
Email campaigns for tax-season reminders, quarterly estimate deadlines, and advisory-service cross-sell.
Ecommerce-native email and SMS marketing platform for automated flows, campaigns, and on-site lead capture.
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Spec comparison
| Spec | Mailchimp | Klaviyo |
|---|---|---|
| Monthly cost | $62/mo | $1,400/mo |
| Team size fit | 1-100 emp. | 1-50 emp. |
| Category | Email & SMS Marketing Automation | Email & SMS Marketing Automation |
| Integrations | 79 | 4 |
| Industries covered | 88 | 1 |
How they differ
Mailchimp is the lower-cost option at $62/mo versus $1,400/mo for Klaviyo — a $1,338/mo difference. Mailchimp appears in more curated industry stacks (88 vs. 1), meaning it fits a broader range of business types. Mailchimp offers more integrations (79 vs. 4), which matters if your stack depends on tight connectivity. Klaviyo targets a narrower employee range (1–50) compared to Mailchimp (1–100), making Klaviyo the more focused fit if your headcount is inside that band. Neither tool is universally "better." The right choice depends on whether your priority is lower monthly cost, broader industry fit, deeper integrations, or a headcount-specific match.
See the right fit for your business
Run the free audit with your actual headcount and spend to see which tool our blind engine recommends for your stack.
Run the free audit- Lower cost
- Mailchimp
- More integrations
- Mailchimp
- Wider team-size fit
- Mailchimp
Not a ranking — see "How they differ" below for the fit that matters for you.