Constant Contact vs. Klaviyo
Side-by-side on cost, team fit, integrations, and industry coverage. Ranked on fit, never on commission.
An email and light SMS marketing tool with a simpler editor and lower price floor than Mailchimp, aimed at small businesses wanting basic newsletters and promos.
Ecommerce-native email and SMS marketing platform for automated flows, campaigns, and on-site lead capture.
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Spec comparison
| Spec | Constant Contact | Klaviyo |
|---|---|---|
| Monthly cost | $38/mo | $1,400/mo |
| Team size fit | 1-25 emp. | 1-50 emp. |
| Category | Email & SMS Marketing Campaigns | Email & SMS Marketing Automation |
| Integrations | 3 | 4 |
| Industries covered | 3 | 1 |
How they differ
Constant Contact is the lower-cost option at $38/mo versus $1,400/mo for Klaviyo — a $1,362/mo difference. Constant Contact appears in more curated industry stacks (3 vs. 1), meaning it fits a broader range of business types. Klaviyo offers more integrations (4 vs. 3), which matters if your stack depends on tight connectivity. Constant Contact targets a narrower employee range (1–25) compared to Klaviyo (1–50), making Constant Contact the more focused fit if your headcount is inside that band. Neither tool is universally "better." The right choice depends on whether your priority is lower monthly cost, broader industry fit, deeper integrations, or a headcount-specific match.
See the right fit for your business
Run the free audit with your actual headcount and spend to see which tool our blind engine recommends for your stack.
Run the free audit- Lower cost
- Constant Contact
- More integrations
- Klaviyo
- Wider team-size fit
- Klaviyo
Not a ranking — see "How they differ" below for the fit that matters for you.